I developed a quick 30% concept to provide a starting point for building a new Custom Watch designer web tool from scratch when resources cleared up enough to take on this project. I started with some hand sketched ideas, then jumped straight to Sketch and InVision for rapid prototyping.
A tip at the bottom to make sure users filled the entire canvas was included due to our observation of custom design submissions in the past.
Another common feature requested by our users, of all watch designs pretty much, was the desire for hour markers.
We also were trying to figure out a way to easily make bulk orders possible from this last step, including the ability to choose different strap colors within the order, a trend we often saw with our small group buys.